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 Management hopes a new marketing plan (website?), supported by extensive research, will restore corporate fortunes and sales force morale.
This proposal discusses a means for involving the audience in creating a meeting theme, and outlines the use of an actor (professional comedian) who, posing as a research "psychologist," provides some outrageous (but accurate) interludes on how and why the new research initiative was undertaken.
Now that COMPANY is ready to reveal our new marketing plan, we have a much better idea of what needs to be done before, during, and after our DATE meeting in LOCATION Let's review some of the basics:
1. Meeting Announcements
Our reps aren't feeling too great these days. Sales and profits are down, along with bonuses and commissions. So how the sales force learns about our (DATE) meeting will influence their attitudes as they approach it. And we've devised a means for inviting them to the meeting that will be unusual, intriguing, and motivational.
2. Staging
What our audience sees, when they enter our meeting room, can create positive (or negative) expectations before things even get started. So we're going to design some staging that will amplify content, while suggesting that this meeting will be different than any ever had before.
Here's how we're going to start...
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