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FADE UP ON:

CITY STREET - MORNING RUSH HOUR
as Why can't they? cartoon balloons pop out from pedestrians and office building windows.

VOICE OVER (OR, ON CAMERA HOST):
When you think about it, not many phrases get more of a workout than this one. On any given day millions of people are popping the question. Corridors, cubicles, and conference rooms the world over echo with the eloquent urgency of this seminal interrogatory.

Yes, when it comes to legendary phrases that influence our lives, the expression "Why can't they?" is right up there along with "It's the Real Thing!" and "Where's the beef?"