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 T A B L E O F C O N T E N T S
1. What You (and Your Career) Should Know About Sales Meetings
2. Content vs. Impact
3. Leadership at the Lectern: The Warhol Effect
4. Why Sales Meetings Are Essential
5. Does Your Meeting Have A Theme, or Just A Name?
6. Innovation vs. Renovation (Confuse These At Your Peril!)
7. Designing A Sales Meeting Structure That Sells!
9. Soliciting (and Evaluating) Meeting Concept Proposals
10. Getting the Best from Your Producer and Writer
11. Your In-House AV Experts (The PowerPoint People)
12. Using Live Talent: When, Where, and Why
13. Fail Is A Four Letter Word!
14. Super-People Motivation Models: Do They Work?
15. Deus Ex Machina (Low Budget Meeting Machines)
16. Generic Meeting Modules: One Size Fits All?
17. The Sales-Meeting-In-A-Box
18. Reward and Recognition Meetings: Handle With Care!
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