INTRODUCTION

Nearly every invention, innovation, or improvement you can name came about because someone had the ability (and courage) to take a fresh look at existing potentials, problems, and procedures.

(Research) (Marketing) (Sales) (Manufacturing) (Whatever) has come up with information we can use (during a new marketing campaign) to reposition PRODUCT NAME with our (reps) (customers) (accounts).

The proposal includes a theme rationale, and two script outlines on telemarketing. These can be revised easily to work well for any situation where your (sales force) (customers) (accounts) are being asked to "take a fresh look" at an existing product, policy, or service.

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