Sales Meeting Intro of A New Rx Analgesic

Written
by
John K. Mackenzie

PRODUCT MANAGER

Good morning. Well, after that cocktail party and dinner last night, I'm glad to see that most of you made it. And you look in pretty good shape. One announcement before I begin – hotel security has asked me to identify the regional manager found in the pool with the orchestra's bongo drums.

[PICK OUT SOMEONE IN THE AUDIENCE, IF APPROPRIATE]

Okay, what have we got, here? Well, for one thing, we've got thirteen hundred of the best sales reps in this business -- all in one room. The first time that's happened in more than six years. And I'm picking up some great vibes! A wonderful feeling of anticipation, energy, and enthusiasm. Even a complete stranger would know that something exciting and significant is underway. And why not?

We've got an extraordinary new product to launch...

...and an exceptionally talented and dedicated support team standing by to tell you about it.

From my perspective, it doesn't get too much better than that.

Actually, that's not entirely true. It does get better than that. Because I know what's coming.

I know the information you're going to get about our message and our market.

I know what you're going to hear about our national strategy and promotion plans.

And, I know what you're going to learn about the extraordinary selling opportunities [PRODUCT] represents. Think about it, for a minute.

From strains and sprains -- to bruises, backaches and worse -- pain must be counted as an inevitable consequence of the human condition.

Pain is the one of the primary reasons why patients visit physicians.

Pain is responsible for over seventy billion dollars a year in health costs, compensation and litigation.

Pain causes an estimated loss of more than seven hundred million work days every year.

And the emotional and psychological costs of pain are surely beyond our capacity to calculate.

So it comes as no surprise that the market for NSAID oral analgesics is a one billion dollar a year business! Roughly the same size as the NSAID market for arthritis.

And, with your support, [PRODUCT] is going to capture a very significant piece of it.

Yes, we're positioned to build a new and profitable franchise because we've got a great product to build it on, and a great sales force to build it with.

As our presentation unfolds this morning, there's one point I hope you'll take notice of: [PRODUCT] is really a sales rep's product!. You can really get your teeth into this one!

Because a physician's decision to prescribe a particular oral analgesic isn't driven by high-powered seminars, scientific lectures, or reprint handouts.

Prescription decisions will be driven, largely, by you. By your skill, your knowledge, your enthusiasm.

Yes, [PRODUCT] is truly a sales person's product. Your product.

We've got a rich agenda for you this morning, so I'm going to turn things over now to the other key members of your [PRODUCT] launch team.

And here to get things started is your [PRODUCT] launch-team leader, [NAME]

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