 It's late Friday afternoon. A producer calls who needs a client presentation by Monday.
"We just got an unexpected opportunity that's a real challenge!"
- The writer we hired last week, sucks!
"All our regular writers are busy."
- We haven't paid the ones we used last time.
"IŽve been hoping for a chance to work with you."
- The writer we wanted turned us down!
"E-mail some samples, just so we can get an idea of your style."
- We need some free ideas, fast!
"I know it's a quick turnaround, but a few good pages will do it."
- It better be at least 25, or forget the check!
"We've got a great head start on essential, in-depth research on client goals and objectives."
- I think we can dig up the annual report.
"Just give me a ballpark fee. We can work out the details, later."
- I need a number to throw a $750 reduction at!
"I know we can't pay much now, but if we get the job weŽll make it up to you!"
- You get to share our problems, dummy! Not our profits!
Coming up next: The Art of Public Presentation Power
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