Type: Product introduction concept (eight to nine minutes)
Uses: Reviewing product features and benefits (with brand X comparisons).
Style: Russian industrial spy satire with surprising twists.
Short excerpt
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FADE UP ON:
RUSSIAN MUSIC AND STOCK FOOTAGE OF MOSCOW EXTERIORS, ENDING WITH THE KREMLIN.
INTERIOR - KREMLIN to find Vladimir Karpov, ace industrial spy, striding confidently down a vaulted marble hallway. Armed guards snap to attention and yank open thick wooden doors as Karpov enters an oak-paneled conference room.
Karpov is reporting to the Commissar of WHATEVER on his clandestine study of PRODUCT CATEGORY in the United States; done primarily to reassure the aparatchicks that the PRODUCT made in Russia is far better than any available in America.
But problems start to develop when the Commissar says ...