Type: Product introduction concept (three pages, seven to eight minutes)
Uses: Stylish way to preview a product launch.
Style: Actors, jazz combo, TV reporter, "celebrities," works of art.
Short excerpt
Quick-click
FADE UP ON:
CITY STREET, NIGHT, OUTSIDE THE GALLERY as stretch limos pull up and a TV reporter interviews arriving VIPs who make revealing remarks about COMPANY. Autograph hunters and paparazzi are theatrically aggressive.
Inside The Gallery, champagne and celebrities flow as we overhear our chic, fashionable quests saying ...