Our NUMBER anniversary meeting is an important event. This is truly an experience! Our sales force is expecting something special, and quite properly so. But it's also business as usual because our format and strategy must accommodate traditional sales meeting needs as well as our anniversary recognition.

We must design the meeting in such a way that anniversary enthusiasm doesn't become an excuse to spend (three) days on a binge of self-congratulatory indolence. There's work to be done!

But we must still build in those special moments that let our sales force know what an important milestone this NUMBER anniversary is, and the crucial role they've played in reaching it.

To let our audience know this meeting is going to be a very special experience, we're suggesting a meeting opening like none we're ever had before. In fact, we doubt that any company has ever started a meeting like this. Here's what we propose ...

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