R E A D E R R E V I E W S
"This book provides brilliant blueprints for memorable sales meetings. The practical how to approach makes this book the definitive guide to more successful results at lower costs."
Gerhard Gschwandtner, Publisher,
Selling Power
"I know of two sure-fire ways to make your next meeting a success: hire John, as I have done, or use the ideas, information and material in his book."
Stephanie L. Boyers, Director, Marketing Communications
The Hartford
"Outrageously accurate! Every AV producer should read this before their clients do!"
Alan Murgatroyd, President, Multivision Audiovisual, Ltd.
Manchester, England
"In his inimitable style, John Mackenzie has spoken the truth about sales meetings. And, he's also given the person who has to plan and produce sales meetings real food for thought... Don't let the (sometimes breezy) style get in the way of the real content. It's fun reading, and some is tongue in cheek, but there's gold in them thar pages!"
Lincoln H. Colby, CMP, Director, Field Communication
Merck Sharp & Dohme
 "The secret is out! Top management attends sales meetings to learn not only about their field personnel and competition, but they use sales meetings as a backdrop to evaluate their marketing executives and sales managers in action. It's Show Time! is the book to read if you want to run a great sales meeting, it's also the book to read if you want to build your reputation as an executive on the fast track to the top."
Michael J. Gibbons, Executive Vice President, Fashion Group
Estee Lauder, Inc.
"I genuinely think John Mackenzie's book is a real jewel and will recommend it to all my friends in the marketing business. It's loaded with insight and strategies to make the usually thankless job of meeting management a stepping stone to upper management."
Frank McGonagle, Director Advertising and PR
Allied-Signal, Inc.
"This book takes all of the potential problem areas and gives workable and creative solutions. The key word here is creative. Creativity is simply the hardest thing to teach. Some say it can't be taught. But, reading this book might change their minds."
Arthur G. Cohen, Sales Meeting Administrator
Panasonic
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